Fibersure Product Fact Sheet
What Is Fibersure? Fibersure is an innovative, all-natural, clear-mixing powder that can be incorporated into almost any food or beverage to provide additional fiber to consumers. A heaping teaspoon of Fibersure will instantly add 5 grams of fiber to almost any food or beverage. Five grams is 20 percent of a person's daily dietary requirement. Launching in April 2006 by the creators of Metamucil, Fibersure is 100 percent natural fiber (Inulin€”a vegetable fiber) and can easily be included into cooking and baking. By incorporating the product into food or beverages, consumers are able to increase the fiber in their diet without altering the taste and texture of their favorite foods. Additional information is available at www.fibersure.com.
How It Works Fibersure is made solely and completely out of Inulin, an all-natural vegetable fiber derived from chicory root. The product contains the highest fiber content per serving compared to any other fiber supplement in the market. Fibersure is a clear-mixing powder that quickly dissolves in almost any food or liquid without thickening or changing its flavor.
Taste and Cooking Applications Fibersure is tasteless, non-thickening, and quickly dissolves in water or most other liquids. It can be incorporated into almost any recipe or method of cooking, including baking, sauteing, stir frying, as well as the creation of soups and salad dressings. It also can be added to a glass of water or any beverage with the exception of carbonated drinks. With Fibersure, any type of food can be an excellent source of fiber and it won't change the flavor or texture of any recipe.
Why Consume Fibersure? Although many consumers recognize the health benefits and importance of incorporating fiber in their diets, a fiber deficit still exists with 95 percent of Americans not consuming their daily fiber requirements. The National Fiber Council recommends people consume 32 grams or more of fiber each day, while the majority of them only consume 10-15 grams per day. Besides supplements, people can get fiber through whole grains, fruits and vegetables, so many popular foods like some desserts, cheeses, traditional pastas, meats and eggs generally contain very little fiber. Fibersure provides consumers with an easy and effective option in getting their daily-recommended fiber intake, while still being able to eat their favorite foods.
Who Can Eat Fibersure? Fibersure is recommended for ages 6 years and up and can be used by anyone looking to improve his or her overall diet.
Availability: Fibersure will be available nationwide in April 2006 in most grocery, drug and mass merchandise stores where other supplements are found. Consumers can request free samples of Fibersure by visiting www.fibersure.com.
Price Point: Suggested retail price is: * 7 oz. canister (contains 34 servings)-$8.99 * 11.7 oz. canister (contains 57 servings)-$13.99 Supplement Facts: Serving size: 1 Heaping Teaspoon Calories 25 Total Carbohydrate 6g Dietary Fiber 5g Soluble Fiber 5g Sugar 0g Ingredients: Inulin (100% natural vegetable fiber)
Recommended Servings: * Adults (12 years and older): One heaping teaspoon, up to three times daily * Children (6-11 years old): One-half adult serving, up to three times daily
History of Fibersure The creators of Metamucil, one of the most trusted brands in fiber supplements, developed Fibersure as a way to provide consumers with another easy and effective option in getting their daily recommended fiber intake. Fibersure is an all-natural, clear-mixing powder that can be incorporated into almost any food or beverage to provide additional fiber. Each heaping teaspoon of Fibersure instantly adds 5 grams of fiber to almost any food or beverage€”20 percent of a person's daily dietary requirement. Metamucil is the No.1 doctor recommended fiber supplement and includes a family of products, such as capsules, powders and wafers, to better meet consumer preferences and needs. Fibersure is the latest innovation from Procter and Gamble (P&G). Three billion times a day, P&G (NYSE:PG) brands touch the lives of people around the world. The company has one of the largest and strongest portfolios of trusted, quality brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3, Bounty®, Dawn, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head and Shoulders®, Wella, Gillette® and Braun.