Procter & Gamble Launches New Children's Pepto, Treats 4 Stomach Problems in Children

Cincinnati (September 1, 2005) - The Procter & Gamble Company (NYSE:PG) has launched New Children's Pepto antacid - 400 mg calcium carbonate chewable tablet (161 mg of calcium) that is not formulated with salicylates, with children's dosing by age (2-12) and weight, in flavors kids love.

Children's Stomach Problems Can Be Puzzling - "First Line of Defense" Solution
Stomach problems are one of children's most common complaints heard from kids all over America. Children can't always explain what's wrong leaving parents and medical professionals with a painful puzzle to solve. Children's Pepto is the first line of defense for puzzling stomach problems, treating 4 common stomach problems in children: heartburn, acid indigestion, sour stomach and upset stomach due to these symptoms.

Specially formulated for kids, New Children's Pepto is aspirin-free and not formulated with salicylates. Moms and professionals alike appreciate the clear and simple dosing instructions by age and weight on the package, and the fact that Children's Pepto is aspirin-free and suitable for kids ages 2-12.

Unlike other products used to treat common stomach problems, Children's Pepto comes in easy-to-chew, great-tasting bubble gum and watermelon flavored tablets. The fun flavors and simple form makes it enjoyable for kids to take.

From the 105 year old Pepto brand, the known and trusted name in treating multiple stomach problems, Children's Pepto delivers a new dependable solution for parents and children. "When children complain of stomach troubles parents sometimes use an adult product, and reduce the dosage," said Dr. Kurt Weingand, P&G Health Sciences Institute. "This is a first line of defense for treating children's stomach problems," Weingand continued. "A great-tasting, calcium carbonate product specially formulated for kids, Children's Pepto is a new solution from Pepto to help moms make it all better."

On shelves starting Fall of 2005, just in time for the Holiday Season when kids are known to overindulge, New Children's Pepto can be found in a 24 count package with the suggested retail price of $4.99 wherever children's health products are sold.

About Children's Pepto® Procter & Gamble's first and oldest GI Brand, Pepto-Bismol®, introduced New Children's Pepto Antacid in the Fall of 2005. Children's Pepto contains the active ingredient calcium carbonate and is not formulated with salicylates. When used as directed, Children's Pepto is an effective antacid for administration to children. Children's Pepto has simple dosing instructions based on age and weight for determining the right dose for children ages 2-12; and is available in Bubble Gum and Watermelon flavors that children love. Children's Pepto provides relief for children's common stomach problems such as acid indigestion, sour stomach, heartburn and upset stomach due to these symptoms. For more information about Children's Pepto please visit www.childrenspepto.com.

About P&G Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Bounty®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Actonel®, Olay® and Clairol Nice 'n Easy®, Head & Shoulders®, and Wella. The P&G community consists of almost 110,000 employees working in over 80 countries worldwide. Please visit www.pg.com for the latest news and in-depth information about P&G and its brands. For more information about the Pepto brand please visit www.pepto.com.

For more information:
Michael Orzali
DHA PR
513-984-1200 x 16
orzali@dhadv.com
Crystal Harrell, Ph.D.
P&G Health Sciences Institute 513-622-2880 harrell.cw@pg.com